What Our
Brand Stands
For

Introduction

The elements of the brand board were strategically crafted in an effort to establish a standard and defining language for the brand.

FOUNDATION

The people + the businesses + local government + schooling, together create a favorable environment for businesses to thrive.

INSIGHT

At the center of Nevada’s crown jewel, Henderson’s culture of opportunity entices new and existing businesses to grow and expand within a friendly tax structure and supportive business environment, paired with an abundance of natural resources and unmatched quality of life for businesses, employees and families.

EFFECT/BENEFIT

Quality of life lends itself to a safe and advantageous address for business and families.

SENTIMENT

No nonsense, cut the red tape, put up the orange cones kind of place.

BRAND CHARACTER

Friendly, progressive, diverse, safe, effective, helpful, connected, trustworthy, professional, innovative, supportive, rich in history, centrally-located, responsive.